We are proud to announce the launch of our Unique Hoodie. The first of its kind in the imprintable industry, this innovative Hooded Sweat concept is fun, flexible and for everyone.

Fruit of the Loom own the exclusive licence for the Unique Hoodie product design, which has been specially styled to enable the back of the hood to be printed with any design. This revolutionary idea has a whole host of applications including promotions, tourism, music merchandising and licensing, to name just a few. The Unique Hoodie is produced at our Moroccan manufacturing plant and is made with Belcoro® Yarn, creating a cleaner, more stable print surface area, perfect for high quality printing.

 The Unique Hoodie (280gm/m²) is available in adults sizes S-XXL and kids sizes 5-6 years – 14-15 years. It is also available as a Unique Hoodie Jacket (280gm/m²) in adults sizes S-XXL. Both styles are made from 80% cotton Belcoro® yarn, 20% polyester and feature double fabric hoods and self-coloured flat knit draw cords (no draw cords on kid’s sizes). All styles and sizes have the same size hood and print area for ease of printability. The Unique Hoodie and Unique Hoodie Jacket are offered in colours black, heather grey and deep navy.

 So, what will you print?

We are proud to announce that Fruit of the Loom is the official T-shirt sponsor for the ‘Design-A-Tee’ competition at this year’s FESPA trade show, in London’s ExCel centre. Taking place from the 25-29June, FESPA is a destination show for anyone working in garment decoration and textile printing.

The ‘Design-A-Tee’ competition asks entrants to send in a creative design based on the FESPA Fabric logo. Entries will be published online for the FESPA community to vote on. The five most popular designs will then be showcased at FESPA Fabric 2013, where visitors to the show will vote for the best design. The main prize includes €2,000 and a framed picture of their winning design.

Fruit of the Loom have provided the organisers with a selection of men’s T-shirts for the top designs to be printed on and showcased at the exhibition. All of our 100% cotton T’s are made with Belcoro® yarn, giving a cleaner, more stable print surface. This means our T-shirts ensure high quality printing, excellent washing performance, less pilling and enhanced durability – perfect!

Our 2013 schoolwear microsite is now live! The site gives you quick and easy access to all you need to know about our school, college and sportswear ranges.  

You can view product pages for each style to see garment photography, product descriptions and recommendations for coordinating items. There is a ‘Guide to Schoolwear’ E-catalogue that is easy to download and send to customers. A helpful ‘Search by Colour’ function shows all styles available in requested colours, whilst the ‘Create Your Uniform’ sample tool is a useful way to upload school badges and emblems to create a virtual sample .

A downloadable PDF presentation also provides a wealth of information about Fruit of the Loom, the schoolwear range and marketing support tools – an excellent sales aid.

Click here to visit the site and find out how choosing and supplying Fruit of the Loom schoolwear is as easy as A, B, C.

We’re very excited to announce that we are now live on Facebook and Twitter! To like us on Facebook simply click here and to follow us on Twitter just click here.

We’ve created our pages to share with you everything from product news, marketing campaigns and events, through to videos, sneak peeks and of course, competitions and giveaways.

But it’s not all about us. We want to hear what our customers have been up to. So, share your news on our pages. Tell us where and how our garments have been used and let us know any Fruit or industry stories you’ve got.

We’re building an online community and everybody’s welcome. Join in today.

Fruit Club now offers you even more, with the launch of our new ‘Create Your Own Flyer’ feature.

Fruit Club members can easily produce their own DL flyers using templates that cover a range of garment categories – T-shirts, Polos, Sweats, and Shirts. Simply select a template, choose your preferred Fruit of the Loom photographs, and upload your company logo and contact details. It takes a matter of minutes!

For the first time, Fruit Club members can now also download lifestyle imagery of Fruit of the Loom products for use in their own sales and marketing activities (subject to Terms and Conditions).

Membership of the Fruit Club is free of charge – just click here to register and start making full use of the wealth of online marketing tools, resources and support that’s on offer.

We’re delighted to announce the addition of four Men’s Underwear styles in 2013: the Classic Slip (traditional brief), Classic Sport (modern athletic brief), Classic Shorty (contemporary trunk), and Classic Boxer (traditional longer leg trunk).

These high quality styles feature cotton-rich fabrics and heat seal labels, making them exceptionally comfortable and perfect for everyday wear. Each style is supplied in multi-packs of popular underwear colourways.

Fruit of the Loom has been manufacturing underwear since 1938 and we’ve used all of our experience and expertise to ensure that the new Classic styles will bring real value to your product offering.

Click here for further details and full garment specs.

We’re launching a range of Performance T-shirts that are perfect for sports and teamwear applications.

Available from January 2013, the (Men’s) Performance T, Lady-Fit Performance T and Kids Performance T are made from 100% polyester fabric (140 gm/m2), which has a textured face and exhibits excellent moisture wicking and quick dry capabilities. The T-shirts feature raglan sleeves (with coverstitch detail), for maximum freedom of movement, and a printed back neck label (showing the shirt’s size), for extra comfort during sports activities. The Lady-Fit Performance T also has a longer body length and shaped side seams.

Click here for further information and full garment specs.

We’re adding no fewer than nine new garment designs in 2013, along with major updates and line extensions to many of our most popular established styles.

As well as the new Men’s, Lady-Fit and Kids Performance Ts (see ‘New Performance T’s in wicking fabrics’), and the new Men’s Classic Slip, Sport, Shorty, and Boxer (see Classic Men’s Underwear styles), we’re launching the Lady-Fit Valueweight Vest to complement the Men’s Athletic Vest, and the Lady-Fit Premium Polo to complement the updated Men’s Premium Polo.

The Men’s Tipped Polo, Premium Polo, and Premium Long Sleeve Polo receive significant design enhancements, as do all of the Lady-Fit Ts, which now feature a longer body length and more generous fit. All Lady-Fit Ts and Sweats are also now available in XXL size.

We’ve also updated the fabric and fit of the Lady-Fit Sweat Jacket and Lady-Fit Hooded Sweat Jacket, and as with all of the 2013 Hooded styles, both Sweats now also feature new self-coloured flat draw cords.

You’ll find full details of Fruit of the Loom’s new product developments in our new activewear catalogue – Everything & More 2013 – and the accompanying Men’s Underwear mini-brochure brochure. Click here to download the e-brochure or click here to order printed copies, free of charge.

Everything & More is the name of our 2013 catalogue and is the new Fruit of the Loom brand strapline. The new 96-page catalogue presents our entire 2013 activewear collection, including five new styles plus a host of updated garment designs. It is accompanied by an 8-page Underwear mini-brochure introducing our new Men’s Underwear range.

Click here to visit the new e-brochure web page and download the electronic version.

We’ll be exhibiting at four major European trade shows in 2013 and warmly invite you to visit us on the Fruit of the Loom stand. You’ll receive a complimentary copy of our new product brochure and a free sample garment, plus you’ll have the opportunity to view our entire activewear collection and demonstrations of the Fruit Club suite of online marketing tools and resources.

Visit us on Stand 10C73, Hall 10, at PSI, Messe Dusseldorf, Dusseldorf, Germany, (January 9-11); Stand D38-40, Hall 4.2, at CTCO, Eurexpo, Lyon, France, (February 5-7); Stand 3E8, Hall 3, at Remadays, Expo XXI, Warsaw, Poland, (February 6-8); and Stand C40, Hall 12, at Printwear & Promotion, NEC, Birmingham, UK, (February 24-26).

We look forward to meeting you and to explaining how Fruit of the Loom garments will help your business to be more successful in 2013.