We’re celebrating ‘The Beautiful Game’ this summer with the launch of our new football micro site, ‘Play For The Winning Team’.

The site presents all of the Fruit of the Loom garment styles that are available in each of the top European national football teams’ ‘Home’ and ‘Away’ colours. The ‘Star Players’ section showcases our 11 best-selling styles, while ‘Free Designs’ contains three, free non-copyright designs for use on football themed merchandise. (To download two bonus designs simply click on the ‘Share Page’ link.)

The ‘Club House’ tab links to the Fruit Club and its suite of free marketing tools, which now includes a new football e-shot template. The FAQ’s tab will help you to get the most from the micro site, as well as useful advice on copyright issues in ‘Offside Rules’.

Click here to visit ‘Play For The Winning Team’ and kick off your new team and supporter wear campaign.

Never a company to stand still, Fruit of the Loom will be further enhancing its online presence with the launch of a new Sports micro site this summer.

You’ll be able to view all of the available Fruit of the Loom products in individual nations’ sporting colours, plus separate sections dedicated to promotional garments and clothing for staff at sports events. Three free downloadable designs will see your sports wear sales race out of the blocks, and there are two additional designs on offer if you send a site link to a friend or colleague. A new Sports themed e-shot template will also be waiting for you within our Fruit Club section.

Further details and a launch date for the new Sports micro site will be announced soon.

Are you interested to find out more about Fruit of the Loom? If so, then you’ll be pleased to know that we’ve launched a new, updated and far more detailed ‘About Us’ section on our website.

The new section presents information on all aspects of our business, including a company history, introduction to our European operations, overview of our manufacturing plant and services, guide to our products, fabrics, yarns and testing procedures, plus details of our ethical and environmental credentials.

The information can also be downloaded as a PDF Brand Book, along with copies of our Guide to Manufacturing, Code of Conduct and Oeko Tex certificate.

Click here to enter The World of Fruit of the Loom now.

You can now create bespoke promotional e-shots in minutes using our latest online marketing template.

Designed in response to customer feedback, the Price Promotion template can be used with a range of best-selling Fruit of the Loom garments and is highly customisable. The completed e-shots can be printed out or emailed directly to your customers and prospects.

The new template is part of the on-going development of Fruit Club, our suite of online marketing tools, product information and imagery. Available free of charge to registered members, Fruit Club enables the simple creation of professional quality e-shots, print ads, posters, and virtual product samples. Registration is free; simply click here and complete the form.

A big ‘thank you’ to everyone who visited us at the PSI, PTE, Remadays and Printwear & Promotion trade shows at the beginning of the year. We very much appreciated the opportunity to meet and speak to so many of our valued customers, and we were especially grateful for your positive feedback on the new Lady-Fit Hooded Sweat.

Our new-look stand, based on the ‘100 Reasons To Pick Fruit’ marketing theme, also received a very warm response. The stand featured informative graphic panels promoting the ‘100 Reasons…’ theme, along with key brand messages. The entire 2012 Fruit of the Loom collection – all 75 garment styles – was on display, as well as our updated colour palette.

We hope that your visit to our stand was equally worthwhile, and we look forward to meeting you all again in the not too distant future.

For full details of our 2012 Schoolwear collection head directly to our newly updated Schoolwear micro site where you’ll find the revised 2012 Guide to Schoolwear e-catalogue. This is packed with useful brand and product information, including comprehensive details of our latest School Uniform, Collegewear and Sportswear ranges. It’s accessible 24/7 and can be viewed online and/or downloaded to your desktop.

You’ll also want to try out the Create Your Uniform function, (which can generate virtual samples based on any our Schoolwear styles), and download our interactive Schoolwear Presentation – a tried and tested sales tool that’s designed to help you increase your Schoolwear orders. Visit www.fruitoftheloom.co.uk/schoolwear today.

Come and see the very latest Fruit of the Loom styles and colourways at the PSI 2012 exhibition, in Dusseldorf, from 11-13 January.

We’d love to show you our 2012 activewear collection, and especially the new Lady-Fit Hooded Sweat. Our experienced sales staff will be delighted to advise on your specific imprintable garment requirements, plus you’ll receive a free sample garment and a copy of our brand new catalogue – 100 Reasons To Pick Fruit.

We look forward to welcoming you onto the Fruit of the Loom stand and to explaining how we can add real value to your business in 2012.

We’ve improved and updated our website, giving it a fresh new look.

The site now features our 2012 imagery and a new navigation bar that’s synchronised with our latest activewear brochure. An electronic version of the brochure – 100 Reasons To Pick Fruit – is also now available for download, as are PDF spec sheets containing full details of our Mens, Ladies or Kids ranges.

Plus, we’ve added a new ‘Contact Us’ page. The page enables you to contact us direct with any questions or feedback, and will automatically channel your messages to the relevant department. Make www.fruitoftheloom.eu your first stop for imprintables in 2012.

We know how important it is for you to be able to offer matching Mens, Lady-Fit and Kids styles in the same colours. That’s why we’ve introduced 17 additional colours to key Fruit of the Loom styles in 2012.

For example, the Lady-Fit Valueweight T is now also available in Purple and Bottle Green, the Lady-Fit Valueweight V-Neck T in Royal Blue, the Girls Valueweight T in Fuchsia, and the Lady-Fit 65/35 Polo and Men’s 65/35 Pocket Polo in Heather Grey. Details of all the new colour options are presented in our brochure, 100 Reasons To Pick Fruit, which is available now, in both printed and electronic formats.

We’re proud to announce that all of our garments have, once again, been approved to the Oeko-Tex Standard 100, the industry’s primary testing and certification system for textiles.

Click here to visit the About Us section where you can download our Oeko Tex 2012 certificate – your (and your customers’) guarantee that Fruit of the Loom products are entirely safe and contain no substances that are harmful to people or the environment.