By admin on Nov 15, 2013 in Brand Related | No Comments »
We will be exhibiting our latest Activewear collection at five major European trade shows in 2014: PSI and TVP (Germany), CTCO (France), Remadays (Poland) and Printwear & Promotion (UK).
At PSI, we will be unveiling a brand new exhibition stand for 2014 that perfectly captures the lively, fun and colourful spirit of Fruit of the Loom. Bold graphics and brand/product videos have been incorporated into the design, while distinct areas including impactful new product displays will enable you to find exactly what you’re looking for, quickly and easily.
Visitors to the Fruit of the Loom stand will be able to view the entire 2014 collection – 97 styles in total. An array of colours for every design will be on display – including four new colours in Performance T-shirts, a new Lightweight Sweat Range, three new Premium Sweats and the Original T in a new and improved fabric. Our recently launched Unique Hoodies will also be showcased.
Every visitor to the stand will be given a complimentary copy of our new 112-page Fruit of the Loom product brochure, a selection of easy reference literature and a free Original T sample – printed and swing ticketed with the new enhancements.
We will also be presenting The Fruit Club, our suite of downloadable resources and free online marketing tools for creating professional-standard advertising materials, with hands-on demonstrations that explain the many benefits of free Fruit Club membership.
In addition there will be social media demonstrations to ensure you can take advantage of these new marketing channels, as well as giving you a chance to view our own Facebook, Twitter and YouTube pages. There will also be an I-store and container program display area to show customers the advantages of ordering via these systems.
We are really excited about our new look stand and would encourage all visitors to spend some time with us. We have Country Managers from all regions ready to answer questions and present our 2014 range.
So, come and visit us on stand!
By admin on Sep 27, 2013 in Marketing Updates | No Comments »
Success in the Imprint business relies on a number of factors, but having the right marketing collateral to excite and entice your customers, is one of the most important. That’s why we have created The Fruit Toolkit. A collection of marketing materials specifically designed to help you promote Fruit products and generate sales leads.
Never before has it been easier for Authorised Wholesalers, distributors, garment decorators, re-sellers and promo agencies to find exactly the right marketing materials for a particular Fruit garment or product category. All the materials have been carefully developed to enable customers to choose the most suitable assets for their business. What’s more, everything in the Toolkit is free and available in seven languages.
Accessed via The Fruit Club on our main website, the Fruit Toolkit allows you to download product and brand videos, e-shots and leaflets, plus access ready-to-go web banners that can be uploaded straight onto your website. You can also view presentations of all ranges and see what printed materials are available, such as sample swing tickets. The Toolkit covers a range of products including T-Shirts, Performance T’s, Polos and the Unique Hoodie.
Fruit of the Loom comments, “Many of our customers don’t have marketing departments or access to professional marketing services, so this kind of support is essential to help grow their business. Even those that have their own marketing teams benefit from free access to ready-made, approved marketing materials, saving them time and money. Our Fruit Toolkit is a great addition to the Fruit Club, further strengthening its position as one of the best marketing tool libraries in the industry.”
The Fruit Club was launched in 2010 and is quick, simple and free to join. It gives trade customers unrivalled access to a whole host of useful materials including our extensive image library featuring lifestyle as well as front and back garment shots. Fruit Club members can also download elements such as colour swatches and spec sheets for use on websites or in printed catalogues.
Check out The Fruit Toolkit now!
By admin on Aug 8, 2013 in Brand Related | No Comments »
Our YouTube channel is now live, with new videos and short films added all the time. To watch our channel, simply click here.
We’ve created a YouTube channel so we can share lots of company information, product films and fun clips. Right now you can see our Fruit of the Loom brand film, presenting our history, product range, ethical and environmental credentials and the support we offer our customers. Plus, it’s available in 7 languages!
Also now live are some fun clips showing our products in action and our very lively Unique Hoodie product video. So go on, take a look.
Tune in today and start seeing more of Fruit.
By admin on Jun 20, 2013 in Brand Related | No Comments »
Our Fruit Challenge competition for garment decorators is now live! Enter to showcase your best work for a chance to win €5,000 for your business and a trip to Morocco. We’re looking for the most creative minds in the industry, so the Fruit Challenge is the perfect opportunity for you to demonstrate your expertise, technical capabilities and of course, your most creative designs.
We’d like you to create a design on one of our iconic Valueweight T-Shirts, using the theme of ‘colour’. The theme can be interpreted and executed in any way you like, as long as all designs are original and presented on a Fruit of the Loom Valueweight T. Simply click here to register and receive a competition pack. You will be sent full details of the competition, a registration form to accompany your entry and two Valueweight T’s.
The Fruit Challenge will be independently judged across four geographical regions and in two categories: best creative design and best technical application. The competition is open to all bona fide garment decoration businesses in Europe, Middle East, Africa, Asia and Australasia. Expert judges will assess all entries and choose four regional winners for the best creative design and four regional winners for the best technical application. From these, overall winners will be chosen for the two categories. Overall winners each win €5,000 for your business (or the equivalent in local currency) and a trip to our manufacturing plant in Morocco.
We’ll be using our Fruit of the Loom Europe Facebook and Twitter pages to keep fans and followers up-to-date with latest entries and Fruit Challenge news, so entrants will gain global exposure. All entries must be received by 5pm on 31st October 2013. Full terms and conditions are available.
So, go on, take-up the Fruit Challenge!
By admin on May 10, 2013 in Product Related | No Comments »
We are proud to announce the launch of our Unique Hoodie. The first of its kind in the imprintable industry, this innovative Hooded Sweat concept is fun, flexible and for everyone.
Fruit of the Loom own the exclusive licence for the Unique Hoodie product design, which has been specially styled to enable the back of the hood to be printed with any design. This revolutionary idea has a whole host of applications including promotions, tourism, music merchandising and licensing, to name just a few. The Unique Hoodie is produced at our Moroccan manufacturing plant and is made with Belcoro® Yarn, creating a cleaner, more stable print surface area, perfect for high quality printing.
The Unique Hoodie (280gm/m²) is available in adults sizes S-XXL and kids sizes 5-6 years – 14-15 years. It is also available as a Unique Hoodie Jacket (280gm/m²) in adults sizes S-XXL. Both styles are made from 80% cotton Belcoro® yarn, 20% polyester and feature double fabric hoods and self-coloured flat knit draw cords (no draw cords on kid’s sizes). All styles and sizes have the same size hood and print area for ease of printability. The Unique Hoodie and Unique Hoodie Jacket are offered in colours black, heather grey and deep navy.
So, what will you print?
By admin on Apr 26, 2013 in Brand Related | No Comments »
We are proud to announce that Fruit of the Loom is the official T-shirt sponsor for the ‘Design-A-Tee’ competition at this year’s FESPA trade show, in London’s ExCel centre. Taking place from the 25-29June, FESPA is a destination show for anyone working in garment decoration and textile printing.
The ‘Design-A-Tee’ competition asks entrants to send in a creative design based on the FESPA Fabric logo. Entries will be published online for the FESPA community to vote on. The five most popular designs will then be showcased at FESPA Fabric 2013, where visitors to the show will vote for the best design. The main prize includes €2,000 and a framed picture of their winning design.
Fruit of the Loom have provided the organisers with a selection of men’s T-shirts for the top designs to be printed on and showcased at the exhibition. All of our 100% cotton T’s are made with Belcoro® yarn, giving a cleaner, more stable print surface. This means our T-shirts ensure high quality printing, excellent washing performance, less pilling and enhanced durability – perfect!
By admin on Mar 27, 2013 in Marketing Updates | No Comments »
Our 2013 schoolwear microsite is now live! The site gives you quick and easy access to all you need to know about our school, college and sportswear ranges.
You can view product pages for each style to see garment photography, product descriptions and recommendations for coordinating items. There is a ‘Guide to Schoolwear’ E-catalogue that is easy to download and send to customers. A helpful ‘Search by Colour’ function shows all styles available in requested colours, whilst the ‘Create Your Uniform’ sample tool is a useful way to upload school badges and emblems to create a virtual sample .
A downloadable PDF presentation also provides a wealth of information about Fruit of the Loom, the schoolwear range and marketing support tools – an excellent sales aid.
Click here to visit the site and find out how choosing and supplying Fruit of the Loom schoolwear is as easy as A, B, C.
By admin on Feb 28, 2013 in Marketing Updates | No Comments »
We’re very excited to announce that we are now live on Facebook and Twitter! To like us on Facebook simply click here and to follow us on Twitter just click here.
We’ve created our pages to share with you everything from product news, marketing campaigns and events, through to videos, sneak peeks and of course, competitions and giveaways.
But it’s not all about us. We want to hear what our customers have been up to. So, share your news on our pages. Tell us where and how our garments have been used and let us know any Fruit or industry stories you’ve got.
We’re building an online community and everybody’s welcome. Join in today.
By admin on Jan 31, 2013 in Marketing Updates | 1 Comment »
Fruit Club now offers you even more, with the launch of our new ‘Create Your Own Flyer’ feature.
Fruit Club members can easily produce their own DL flyers using templates that cover a range of garment categories – T-shirts, Polos, Sweats, and Shirts. Simply select a template, choose your preferred Fruit of the Loom photographs, and upload your company logo and contact details. It takes a matter of minutes!
For the first time, Fruit Club members can now also download lifestyle imagery of Fruit of the Loom products for use in their own sales and marketing activities (subject to Terms and Conditions).
Membership of the Fruit Club is free of charge – just click here to register and start making full use of the wealth of online marketing tools, resources and support that’s on offer.
By admin on Jan 9, 2013 in Product Related | No Comments »
We’re delighted to announce the addition of four Men’s Underwear styles in 2013: the Classic Slip (traditional brief), Classic Sport (modern athletic brief), Classic Shorty (contemporary trunk), and Classic Boxer (traditional longer leg trunk).
These high quality styles feature cotton-rich fabrics and heat seal labels, making them exceptionally comfortable and perfect for everyday wear. Each style is supplied in multi-packs of popular underwear colourways.
Fruit of the Loom has been manufacturing underwear since 1938 and we’ve used all of our experience and expertise to ensure that the new Classic styles will bring real value to your product offering.
Click here for further details and full garment specs.