Brand New Sofspun® T-shirts Are a Touch of Genius

Cropped Orange and Fuchsia

Have you been waiting for a T-shirt that offers all the print and environmental benefits of open-end yarn, but with the softness of combed ringspun cotton? Then say hello to Sofspun®, a completely unique and revolutionary fabric technology developed exclusively by Fruit of the Loom.

New open-end Sofspun® T-shirts are the first of their kind in the industry, meaning customers nolonger have to compromise between excellent print quality results, environmental credentials and a soft handle. Our new 100% cotton Sofspun® T’s have all these requirements rolled into one.

Designed with a fashion fit, the Men’s and Lady-Fit Sofspun® T’s (160/165gm/m²) are ideal for retail, tourism, licensing, music merchandising and corporate wear. Ten bold colours are available: Sunflower, Red, Orange, Kelly Green, Royal Blue, Fuchsia, Heather Grey, Deep Navy, Black and White. Men’s sizes S-3XL, ladies sizes XS – 2XL.

Kirsty Button, Marketing Manager at Fruit, comments: “Customers told us they needed an open-end cotton T-shirt with associated environmental and print advantages, but with the soft feel of ringspun cotton. Fruit took up the challenge and have developed Sofspun®, a ground-breaking fabric technology that gives garment decorators the three fundamentals of printability, handle and ethical provenance, all in one product.”

Sofspun® is manufactured at our own plant in Morocco, where over 2 million T-shirts and sweats are produced each week. It is a proven fact that open-end yarn production produces less waste, uses less energy and reduces emissions. The plant is also internationally recognised for its social compliance, accredited with a Gold WRAP Certificate.

Like all Fruit garments, Sofspun® T-shirts are Oeko-Tex Standard 100 approved, which certifies they contain no substances harmful to people or the environment.  Plus, only ethically produced yarn is used to manufacture every garment.

As the new Sofspun® T’s are made from open-end yarn, they are an ideal print canvas. The fabric is stable, durable and colour fast for high quality results.

Don’t just take our word for it. See the new Sofspun® T’s and feel the revolution!

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